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Bruce Yonemoto has developed a body of work which positions itself within the overlapping intersections of art and commerce, of the gallery world and the television screen. His work attempts to manipulate an audience with a simultaneous recognition of the machinations of the manipulation. He believes that the composition of mass media has become a new historical site of the domination of human behavior. During his twenty-year collaboration with his brother, Norman, Bruce has been honored with numerous awards and grants from the National Endowment for the Arts, the American Film Institute, The Rockefeller Foundation, and the Maya Deren Award for Experimental Film and Video.

Most recently, Bruce's installations, photographs and sculptures have been featured in major one person shows at the ICC in Tokyo, the ICA in Philadelphia, and the Kemper Museum in Kansas City. He is currently working on gallery shows for; Musee d'Art Modern et Contemporain, Strasbourg, France, Blum & Poe and Lemon Sky, Los Angeles, Tomio Koyama, Tokyo and will be featured in the 2002 Corcoran Biennale. Bruce is a Professor in the Studio Art Department at the University of California, Irvine.